148Apps.biz: Insights From the Latest Flurry Industry Pulse
N. Venkat Venkatraman
· 6 months ago
Another simple explanation could be that the segmentation inherent in the applications. A million free-download app may simply be more general-purpose and people may download it to test/experiment and may not like what they see. On the other hand, the under-100K downloads may be specific (photography, database, productivity etc.), yielding a higher conversion rate.
garylapointe
· 6 months ago
But downloading isn't using it. For free, I'll give quite a few a try, but I might never use it again. The question is how many purchased because of the trial that wouldn't have? And of course how many didn't purchase because they tried it and didn't like it.
The other thing is I feel too many demos give too much away. If it's practically fully-functional why would someone buy the full version? (I personally would to support them). Unless it's against Apple's policy, make the app stop running after 5 minutes, or give them reminders, or make the program expire in a few months.
And when you look in iTunes, there is no decent way (that I know of) to get back to the original description tag, let alone the seller's page to buy other applications from them, I have to do a search to (try) and find them. Itunes search isn't the most helpful of features...
Mike Smithwick
· 6 months ago
Is there any studies to determine how many of those conversions are prompted by advertising/upsell prompts in the free app, vs. the free users putting in the "effort" to find the paid version on their own?
VeiledGames
· 4 months ago
I can definitely corroborate the strong weekend sales. After nearly a year of having products on the market, it has been our experience that Sunday's are our strongest day, followed by Saturday, followed by Friday. The weakest days tend to be Wednesdays and Mondays, though featuring happens late on Tuesdays, so if you're in that lucky boat, be prepared for an awesome Wednesday.
Having had an app launch on a wednesday, it's for certain that a developer would rather shoot for a target launch of Sunday. But, unfortunately, there's next to nothing you can do to coordinate your launch PR and when the forces that be at Apple actually approve the app. But, that's an issue as old as the app store itself.
All Comments
The other thing is I feel too many demos give too much away. If it's practically fully-functional why would someone buy the full version? (I personally would to support them). Unless it's against Apple's policy, make the app stop running after 5 minutes, or give them reminders, or make the program expire in a few months.
And when you look in iTunes, there is no decent way (that I know of) to get back to the original description tag, let alone the seller's page to buy other applications from them, I have to do a search to (try) and find them. Itunes search isn't the most helpful of features...
Having had an app launch on a wednesday, it's for certain that a developer would rather shoot for a target launch of Sunday. But, unfortunately, there's next to nothing you can do to coordinate your launch PR and when the forces that be at Apple actually approve the app. But, that's an issue as old as the app store itself.